1. Introduction
Cerca ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our taxi booking service, mobile application, and website.
2. Information We Collect
2.1 Personal Information
- Name and contact information (email, phone number)
- Payment information (credit card details, billing address)
- Profile information (profile picture, preferences)
- Communication preferences and settings
2.2 Location Information
- Real-time GPS location during rides
- Pickup and destination addresses
- Travel routes and patterns
- Location history for service improvement
2.3 Usage Information
- App usage statistics and preferences
- Booking history and ride details
- Device information and app performance
- Customer support interactions
3. How We Use Your Information
We use the collected information for:
- Providing taxi booking services
- Processing payments and transactions
- Improving our service and user experience
- Customer support and communication
- Safety and security measures
- Legal compliance and regulatory requirements
- Marketing and promotional activities (with consent)
4. Information Sharing and Disclosure
We may share your information with:
- Drivers: Basic information needed to provide rides
- Service Providers: Payment processors, cloud services
- Legal Authorities: When required by law
- Business Partners: With your explicit consent
- Emergency Services: In safety-critical situations
5. Data Security
We implement comprehensive security measures:
- End-to-end encryption for sensitive data
- Secure payment processing (PCI DSS compliant)
- Regular security audits and updates
- Access controls and authentication
- Data backup and disaster recovery
- Employee training on data protection
6. Data Retention
We retain your information for:
- Account Information: Until account deletion
- Ride History: 7 years for legal compliance
- Payment Data: As required by financial regulations
- Location Data: 30 days for service optimization
- Analytics Data: 2 years for service improvement
7. Your Rights and Choices
You have the right to:
- Access and review your personal information
- Correct inaccurate or incomplete data
- Request deletion of your account and data
- Opt-out of marketing communications
- Control location sharing and permissions
- Export your data in portable format
- Lodge complaints with supervisory authorities
8. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Essential app functionality and security
- Performance monitoring and analytics
- Personalized user experience
- Marketing and advertising (with consent)
You can control cookie preferences through your device settings.
9. Third-Party Services
Our service integrates with third-party services:
- Payment Processors: Stripe, PayPal for secure payments
- Maps and Navigation: Google Maps, Apple Maps
- Analytics: Google Analytics for service improvement
- Cloud Services: AWS, Google Cloud for data storage
These services have their own privacy policies.
10. International Data Transfers
Your data may be transferred to:
- Countries with adequate data protection laws
- Our international service providers
- Cloud storage locations worldwide
We ensure appropriate safeguards for international transfers.
11. Children's Privacy
For users under 18:
- Parental/guardian consent is required for account creation
- Parents/guardians must verify their identity
- Parents/guardians maintain control of the account
- Parents/guardians can monitor ride history and settings
- Parents/guardians are responsible for all charges
Our service is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes through:
- App notifications and updates
- Email communications
- Website announcements
- In-app policy updates
13. Contact Information
For privacy-related questions or concerns:
- Phone: +91 7049717101
- Email: cercacars0071@gmail.com
- Address: Sai Properties, Ghule Park, Hadapsar, Pune - 412307
14. Governing Law
This Privacy Policy is governed by the data protection laws of the jurisdiction where Cerca operates. For EU users, GDPR rights apply. For California users, CCPA rights apply.